{"product_id":"william-morris-pimpernel-embroidered-chenille-table-runner-heartcraft","title":"William Morris Embroidered Floral Chenille Table Runner- Pimpernel","description":"\u003ch2\u003e William Morris's \u003cem\u003ePimpernel\u003c\/em\u003e, 1876\u003c\/h2\u003e\n\u003cp\u003eThis piece draws its soul from one of the most celebrated designs in decorative art history. \u003cstrong\u003ePimpernel\u003c\/strong\u003e was created in \u003cstrong\u003e1876\u003c\/strong\u003e by \u003cstrong\u003eWilliam Morris\u003c\/strong\u003e — the visionary founder of the British \u003cstrong\u003eArts and Crafts Movement\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0608\/7265\/4959\/files\/William_Morris_age_53.jpg?v=1772980000\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe pattern is distinguished by its \u003cstrong\u003ehighly symmetrical, mirror-image composition\u003c\/strong\u003e: sweeping, spiralling pimpernel blooms — rendered in warm amber and ochre — intertwine with smaller crimson cosmos flowers in a design that pulses with naturalistic rhythm and geometric order. Morris himself considered \u003cem\u003ePimpernel\u003c\/em\u003e among his finest wallpaper designs, and it was famously used in the dining room of his own home, \u003cstrong\u003eKelmscott House\u003c\/strong\u003e in West London. \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0608\/7265\/4959\/files\/2026-03-30_20.46.41.jpg?v=1774875355\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePimpernel\u003c\/em\u003e represents Morris's lifelong pursuit: to transform close observation of the natural world into decorative patterns of enduring, geometric beauty — art that belongs not in a gallery, but in your home.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eBring Warmth \u0026amp; Whimsy to Every Corner of Your Home\u003c\/h2\u003e\n\u003cp\u003eCrafted from sumptuous \u003cstrong\u003echenille fabric\u003c\/strong\u003e, this table runner features hand-embroidered floral motifs in full bloom, finished with playful \u003cstrong\u003ecolorful pom-pom fringe\u003c\/strong\u003e that adds a festive, artisan touch to any setting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0608\/7265\/4959\/files\/IMG_1727.jpg?v=1774872564\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDining Table\u003c\/strong\u003e — Elevate everyday meals and dinner parties with a burst of botanical charm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEntryway Console Table\u003c\/strong\u003e — Create a welcoming first impression with rich texture and color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVanity or Dressing Table\u003c\/strong\u003e — Add a soft, romantic layer to your personal space\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEaster \u0026amp; Holiday Tablescaping\u003c\/strong\u003e — The floral embroidery and vibrant pom-poms make it an instant centerpiece for Easter brunch, spring gatherings, or festive celebrations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0608\/7265\/4959\/files\/IMG_1704.jpg?v=1774872514\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e🌸 Intricate floral embroidery with a handcrafted feel\u003c\/li\u003e\n\u003cli\u003e✨ Plush chenille fabric — soft to the touch, rich in texture\u003c\/li\u003e\n\u003cli\u003e🎨 Colorful pom-pom fringe for a playful, artisan finish\u003c\/li\u003e\n\u003cli\u003e🏡 Versatile styling — works across seasons and occasions\u003c\/li\u003e\n\u003cli\u003e🌿 Made with natural-inspired materials for a warm, organic aesthetic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eStyle it with candles, fresh flowers, and your favourite ceramics for a table setting that feels effortlessly curated — and rooted in over a century of artistic tradition.\u003c\/em\u003e\u003c\/p\u003e","brand":"HEARTCRAFT","offers":[{"title":"15*48 Inches","offer_id":52867118596207,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true},{"title":"15*55 Inches","offer_id":52867118628975,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"15*63 Inches","offer_id":52867118661743,"sku":null,"price":62.0,"currency_code":"USD","in_stock":true},{"title":"15*70 Inches","offer_id":52867118694511,"sku":null,"price":66.0,"currency_code":"USD","in_stock":true},{"title":"15*78 Inches","offer_id":52867118727279,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"15*87 Inches","offer_id":52867118760047,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"15*95 Inches","offer_id":52867118792815,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true},{"title":"15*102 Inches","offer_id":52867118825583,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true},{"title":"15*110 Inches","offer_id":52867118858351,"sku":null,"price":89.0,"currency_code":"USD","in_stock":true},{"title":"15*118 Inches","offer_id":52867118891119,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/7265\/4959\/files\/William_Morris_Pimpernel_Embroidered_Chenille_Table_Runner_HeartCraft.jpg?v=1774875630","url":"https:\/\/heartcraftshop.com\/products\/william-morris-pimpernel-embroidered-chenille-table-runner-heartcraft","provider":"HeartCraft","version":"1.0","type":"link"}